NEW BOOK
Scared of Building Something Nobody Wants?
That's a reasonable fear. Before You Build is a self-guided workbook that shows you, with real evidence, whether your idea is worth building before you commit your money.
Coming soon. Take the free scorecard now and you'll be first in line.
FIND OUT BEFORE YOU SPEND
Work through it start to finish, or jump in at the step that matches where you are.
By the end you'll know what your product is, who will buy it, and whether it will sell.
1
FIND THE PROBLEM
Start with a problem, not an idea, so you don't invent a hammer that looks for nails.
2
HOW BIG IS IT?
Once you know the problem your your product can solve is real, is it big and painful enough for enough people to want to pay for a solution?
3
TALk to 5 people
Run short interviews with a ready-made script that gets real answers, not polite ones.
4
define your product
Use easy strategic frameworks to help you define the problem, the solution, and the product.
5
IDEATE & PROTOTYPE
Don’t stop with your first idea. This book gives you some simple exercises to generate better ideas and tips on low-effort ways of prototyping them.
6
WRITE YOUR MESSAGE
Don’t build a product without knowing how you’re going to market it. Get tips on how to write a clear and succinct message that sells your product and test it.
7
TEST IT
Validate your product idea with your potential customer. Do it fast and cheap with these tips.
FREE SCORECARD
NOT sure where your idea stands?
Score it in 5 minutes with our free one-page check. Eight questions, a score out of 16, and a clear next step.